by: Mark Gerrard
Have you ever wondered how people get a number one ranking on the search engines? Is it because they are special? Is it because they know the Internet gurus? Is it because they have paid to become number one or is it more likely because they constantly update the content on their website?
Content rules. The search engines employ ‘spiders’ that ‘crawl’ and index the many millions of webpages out there. They are looking for new and ‘fresh’ content. Why? It’s in the best interest of the search engines to always look for new content because their advertisers and people who wish to advertise with that search engine want to know what interests people so they can target that interest.
Advertisers will not pay for content that is stale or not updated because yesterday’s news is the reason for today’s business failure.
As a website builder business owner this can be succinctly summarised:
* New content = new visitors
* New visitors = better chance of sales
* Better chance of sales results from better and new content
This method is not magic. Since it is in the best interest of the search engine’s spiders to always be on the lookout for fresh and new content and if your website is producing fresh and new content (at least once a day) the ‘spiders’ will continue to ‘crawl’ and index your website.
Think of this as a reward. The search engines are rewarding you for posting information that may be useful. The more useful the information becomes, the more you will be linked and your rankings will increase. Because your website and its’ information is useful, more advertisers are attracted to the search engines and they make money from the advertising revenue.
As a website builder owner, you can save literally thousands of dollars by employing the method of keeping your content new and fresh. If you combine this with some of the search engine campaigns you will have incredible success.
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