Saturday 22 September 2007

Web Design Projects Good Designs


by: Neil Parnham


Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go.

source : http://www.articlecity.com/articles/web_design_and_development/article_1318.shtml

Customisation Of Your Personal Or Company Website


by: Neil Parnham


Nowadays, in this trendy world, people get very uptight when they do not look entirely presentable. This would also be the case in web designing.

Every individual would definitely want their website to look good, if not, to the best they can. Here are a few things we could look out for when wanting to create a professional looking webpage.

Color Schemes and Themes.

When designing, always choose matching colors. An example of a matching color would be to have a dark background, with visible words and designs. With the dark theme, try not to mix too many bright colors into the design. What we should NEVER do, is to mix two very different colors, such as purple and yellow. Now, of course, it would depend on the purpose of the website, but those two colors are too striking for one who wants it to look more professional.

Themes must always suit the company or rather, the organization / etc. If the website was made to cater for a food company, it would be wise to stick to that particular category, rather than to revert to a different theme, such as machinery.

Fonts should be used in regard to the formality of the website. A simple sans-serif font would suffice in most cases. Exceptional cases such as design and art groups might want to use fanciful designs and fonts. Of course, that’s only if you know what you’re doing.

Finally, we must always try to think of our visitors, see the way they see. The resolutions and file sizes of the pictures must not be too large in terms of size. This is to allow maximum compatibility and cater our visitor’s needs.

So, planning is something we should always do, before attempting something.

source : http://www.articlecity.com/articles/web_design_and_development/article_1319.shtml

Creating Your Easy Website, What Is Hyper Text Markup Language


by: Neil Parnham


Creating your easy website, what is hyper text markup language

Creating a website is not so much a feat, if we compare it to the education of other technical skills. Most people tend to give up and pack their bags as soon as they hear the word “programming” and “technical”. They think it`s too much of a hassle to actually learn a whole computer “language”. HTML, the most basic computer language in building websites, is actually pretty simple to understand, as long as we have the interest in learning new things.

What is HTML?

HTML is the acronym for Hyper Text Markup Language. For learning purposes, just think of it as a language that the computer understands. For example, as humans, we were taught different languages; i.e. HTML as a language, is mostly and specifically used to create a website. The web browser, such as Microsoft Internet Explorer or Mozilla Firefox, will then decipher and interpret the code or rather, language(HTML), and display it in a way we can understand it, just like in a basic webpage.

Coding.

Coding the HTML language might be a bit tough for some people, so we can actually purchase programmes, such as Macromedia Dreamweaver, or even Microsoft Frontpage. These programmes are solely created to help individuals in designing professional webpages/websites.

Furthermore, one could also gain access to online web-builders, website builders that are inbuilt and can be directly controlled from the net. There are many different and specific builders online.

Books and magazines contain guides that can help in offering tutorials and ways to put up our own websites. Even online tutorials are credible, as in the modern world, information technology is the best and most cost efficient way in retaining knowledge, especially in this particular field.

So, you could start and build one right away. If you enjoy coding, it might even become a favourable past-time.

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source : http://www.articlecity.com/articles/web_design_and_development/article_1320.shtml

How to Optimize Your Website for Local Search


by: Bei Maniago


Nowadays, businesses and entrepreneurs, both big and small, know the fact that advertising at traditional media is not practical anymore. Because ad spending is considered a major operating cost in all businesses, it should be targeted in initiatives that would specifically and effectively reach the target consumers. Proper and well-visited venues and media forms should also take most of the ad efforts. Thus, because online media has been fast becoming a popular and well-utilized media, consumers are more exposed to it and so businesses swoon to follow where consumers or prospective customers are.

So you know that it is now considered a necessity to put up a Website for your business. Suppose your company has established an online page where clients could find out more about your products and services. Logically, the quest does not stop there. You have to aim for your Web site to be exposed to prospective clients or for it to tap the intended and target online users. Operating a Web site, you would soon know that the initiative is not an easy one. But to help you carry out that goal, it would help if you would optimize your Web site for local search.

On top of that concern, you should also specifically aim to target local searches. You know that the Internet is a hub that contains millions of companies' Web pages. So how could you top those searches and make sure consumers check out and easily find your site? The Answer lies in search engines. You should optimize your Web site so that it would easily and strategically be listed in search results. Targeting local listing would also be necessary if you aim to tap consumers who are within your vicinity and who would more probably be convinced and called to action to conduct business with your company. Here are several measures that you could take as you act to bolster optimization of your Web site for local search.

* Adopt a marketing program specifically for the local search engine. To do this, you have to initially determine the scope and range of penetration of ads in the market and of course the possible competition to your Web site.

* Revise several pages or rewrite contents so that the articles would be keyword rich. When the content is rich in strategic and search keywords, for sure, search engine ranking would be better and more effective. Doing so would also help maximize the placement of your Web page in numerous search engine queries.

* Do a Piggyback search engine optimization so that traffic would be redirected to your site. Article marketing would also be helpful in creating Web sites with quality back links.

* Make Web site directory submissions by sending such to as mush as 300 search engine worldwide and affiliated regional directories.

* Market and advertise your Web site through traditional and online classifieds. The Craigslist is an example of an effective online classified that would be a great help to your Web site.

Overall, make your Web site user-friendly, interesting and informative. Creating a good impression to online users would help your Web site, and your business as well, achieve well patronage and regular heavy online traffic.

source : http://www.articlecity.com/articles/web_design_and_development/article_1322.shtml

Four Critical Web Design Rules


by: Nicholas Lapolla


When creating a new website or redesigning an existing site, there are four critical rules which the designer should follow to make the site effective and functional - and successful.

1. Easy to Read

When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don't read every word of a page - in fact, they only scan pages to find what they want.

Break up Your Content

Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly. Use meaningful headers between each paragraph or major idea - this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.

Color and Fonts

To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a website easy on the eyes, try an off-white background and a dark gray (almost black) text color.

Things to avoid with content color:

Avoid vibrant background colors like purple or yellow. Such back colors make text difficult to read.

Avoid using an image behind your text.

Avoid using bright text colors on bright backgrounds.

Fonts Matter

One simple statement covers the font issue:

Simple fonts are the best; the more fancy the font, the harder it is to read.

Since many browsers only have the standard font set, use standard fonts. In reality, there is no ""standard"", but there are certain fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers will see something different than you see if you use other fonts.

Standard Compliant Browser for Development

When developing and testing your site, use a Standards compliant browser like FireFox. If you develop your site to be standards compliant, it will work in most browsers, including MS Internet Explorer (IE). It is recommended that you test your site using the latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on the same machine, TredoSoft has a free installer that will install multiple versions of IE. It works great!

2. Simplify Navigation

The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse.

Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.

Using links within your text to other areas on your site. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text:

The wrong way: ""For search engine optimization techniques, click here.""

The right way: ""Good techniques for search engine optimization are important to use.""

Using link text (anchor text) that describes what the link is about is the best way. Search engine web crawlers (programs that automatically index the contents of websites) visit your site, they ""read"" links. Spiders can index descriptive links into a subject or keyword category. Spiders have nothing to work with when reading a ""click here"" until it reaches the linked page.

This is Cross Linking - use it as much as possible when it makes sense to do so when writing your content.

3. Consistent Design

At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That's all there is to say about that.

4. Lower Page Weight is Better

Page weight is the total size of a page on your site in bytes - code, text and images. Your site's page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content.

What is Means to be Light

No large images. (unless the site's purpose is to showcase images, art or photos)

Fewer images are better.

Optimize images for the web at no more than 72 dpi

Use as small an image dimension as possible for the given design.

Use a table td bgcolor attribute or a background-color style attribute for solid color backgrounds.

Make gradients horizontal or vertical (not diagonal) so that you can use a small image ""strip"" and repeat it.

How ""Heavy"" Should a Web Page be?

Certain studies show that 64K is a good maximum webpage size. 64K is a maximum, however it is still, in my opinion, really big! The smaller the page, the better. 25K is good, 15K is even better. There is a balance between design and function. It is a good idea to focus more on function.

Try putting pages on your web host server as you build your site so you can test it as you go. For pages online, you can test the page weight to be sure you are on track.

Ways to make pages lighter:

Use linked style sheets

Use DIVs instead of TABLEs where possible

Use simple repeating backgrounds for effect

Summary

Visitors to your website should be able to find what they are looking for within about three clicks. Making a site easy to read with consistent page design, and easy to navigate will make it easy to find information. You will be on the way to building a readable, effective, functional and hopefully successful website if you follow these rules.

source : http://www.articlecity.com/articles/web_design_and_development/article_1323.shtml